RED BULL

What we did

During Summertime Chi, a friendly competition was held, featuring 60 accounts, from which 20 finalists were selected. Of these, six accounts were chosen to compete in the Red Bull Battle of The Captains: Deuce's Major League Bar, Whispers, Joy District, D.S. Tequila Company, and PB&J: Pizza Beer and Jukebox. Each account was provided with a boat and a DJ to throw the best floating party possible, heading towards an unknown destination while cruising by the judges' yacht on the way to the after-party.

Following a night of exciting DJ sets, the judges crowned Whispers at Oak Street Beach as the winners of Chicago's Red Bull Battle of The Captains. We at Groundswell Experiential were proud to have collaborated on this rewarding program, welcoming over 1,200 guests who arrived at the after-party by water on the Chicago River. Together, we created a comfortable destination featuring an exciting night of entertainment, production, and programming, specifically designed for and with the Chicago nightlife community.

As Chicago's hardworking nightlife leaders, whether they're running a bar, club, or restaurant, Red Bull was the only brand that could match their energy and bring them all together at one party. Turning the tables and celebrating them as guests was a memorable and unique experience.