Advanced Nutrients, founded by Michael Straumietis (aka BigMike), is the #1 hydroponics nutrients company in the world—operating in 93 countries.
As the lead designer and Art Director of the newly founded Los Angeles marketing division, I was tasked with all aspects of design and creative initiatives. Things like 3D design, motion graphics, web design, identity & branding, ideation and creative direction to name a few.
One of my favorite projects during my tenure was the conception and design of the scalable convention booth. I was tasked with refreshing the current design and the need to bring it into the modern competitive landscape of convention booth design and layout.
The idea is a mix of an immersive and informational experience. The booth includes a VR 4D Experience, informational touch screen and multiple product stations with interactive touch screens.