Fitz And The Tantrums
Fitz and management reached out to create their third self titled album ‘Fitz And The Tantrums’. The challenge was to create something new and fresh that represented the natural progression that the music was taking, while including nods to previous creative. It was clear early on that the album creative had to represent a high-energy, feel-good pop vibe while retaining some mystery. With that as the foundation, the idea of the hand with neon overlays was born. The human hand adds a visceral feeling that nods to the relationship of man and music. The neon lights promote a high energy feeling of excitement.
Together, the album art is meant to promote one thing and one thing only, fun. Really pumped on the outcome and always excited to work Fitz and team.
Work done for The Uprising Creative