RPM CREATIVE
LF | LA | CA
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ZTao

Tao, is a Chinese rapper, singer-songwriter, actor, and martial artist. He is a former member of the South Korean-Chinese boy group EXO and its sub-group EXO-M.

Tao (ZTao) reached out for the design of his new album The Road. As the Creative Director and Designer, my concept for the album was to create a "letter to his fans". This was a personal album for Tao and I wanted to express a feeling of intimacy between himself and his audience. As if he was hand delivering a letter, if you will.

To create this intimacy I used elements like the wax seal on the letter, a hand written note from Tao to his fans, and hand signed collector cards. I wanted the package to be an experience as you opened it up and began to explore it's contents.

Additionally, I was tasked to create some single art for him during the lead up to the release of the album. This is shown below as well.

This was an incredible project to work on with Tao and I am super excited about how the final product turned out!

ZTAO

ZTAO

Tao, is a Chinese rapper, singer-songwriter, actor, and martial artist. He is a former member of the South Korean-Chinese boy group EXO and its sub-group EXO-M.

Tao (ZTao) reached out for the design of his new album The Road. As the Creative Director and Designer, my concept for the album was to create a "letter to his fans". This was a personal album for Tao and I wanted to express a feeling of intimacy between himself and his audience. As if he was hand delivering a letter, if you will.

To create this intimacy I used elements like the wax seal on the letter, a hand written note from Tao to his fans, and hand signed collector cards. I wanted the package to be an experience as you opened it up and began to explore it's contents.

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  SINGLES

SINGLES

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