Tao, is a Chinese rapper, singer-songwriter, actor, and martial artist. He is a former member of the South Korean-Chinese boy group EXO and its sub-group EXO-M.
Tao (ZTao) reached out for the design of his new album The Road. As the Creative Director and Designer, my concept for the album was to create a "letter to his fans". This was a personal album for Tao and I wanted to express a feeling of intimacy between himself and his audience. As if he was hand delivering a letter, if you will.
To create this intimacy I used elements like the wax seal on the letter, a hand written note from Tao to his fans, and hand signed collector cards. I wanted the package to be an experience as you opened it up and began to explore it's contents.