CARS & BIDS

What we did

RPM Creative teamed up with Cars & Bids and Doug DeMuro to launch their very first apparel line — a dream project for fellow car enthusiasts like us. We crafted a collection that blends bold, automotive-inspired designs with nods to Doug's iconic catchphrases, creating pieces that truly resonate with his audience. The launch coincided with a multi-part YouTube series and the kick-off of their 2024 car giveaway, making it an exciting moment for fans. It was an incredible opportunity to collaborate with a legend in the automotive and YouTube space, and we are thrilled to have been part of it.

Whether you are a YouTube creator, an automotive brand, or a digital media company ready to launch your first apparel line or develop a merchandise collection that genuinely connects with your community, RPM Creative brings the creative direction and product design experience to make it feel as authentic as your content. Doug DeMuro has built one of the most trusted and beloved brands in the automotive space, with over 5 million YouTube subscribers, 1.7 billion lifetime video views, and a car auction platform in Cars & Bids that has facilitated hundreds of millions in enthusiast vehicle sales, and a debut apparel line for an audience that devoted deserves designs that feel earned. Our creator merchandise design and automotive brand apparel services are built for clients where the collection has to carry the weight of a community, not just a logo. If you are ready to give your audience something they will actually want to wear, we would love to be part of it. Contact RPM Creative today to get started.