HONDA CIVIC TOUR

What we did

Live Nation enlisted the expertise of RPM Creative to contribute to the overall event creative, develop marketing assets, and conceptualize activations for the Honda Civic Tour featuring Neil Horn. Initially, mood boards were crafted to solidify the aesthetic for each activation, emphasizing the introduction of the new Honda models. Following extensive research and collaboration with the Live Nation team, we successfully finalized creative looks designed to make a distinctive impact at the shows.

Whether you are an automotive brand, a corporate sponsor, or an experiential marketing team looking to develop concert activation design, event creative strategy, or branded tour marketing assets that connect with live music audiences, RPM Creative brings the research-driven, mood-board-to-execution process that makes complex multi-stakeholder projects land the way they should. The Honda Civic Tour is one of the longest-running branded concert tour platforms in the country, produced by Live Nation and used by Honda to introduce new Civic models to younger audiences through the power of live music, and every activation had to serve both the artist experience and the automotive brand story at the same time. Our branded tour creative and concert sponsorship design services are built for clients where the work has to perform equally well in an arena and on a social feed. If you are ready to bring a branded live music experience to life with the creative it deserves, we would love to hear about it. Contact RPM Creative today to get started.