RED BULL

What we did

In partnership with Groundswell Experiential, who masterfully orchestrated this innovative event concept, RPM Creative delivered the comprehensive creative strategy for Red Bull's Battle of The Captains, transforming Chicago's waterfront into an unforgettable branded experience. Thanks to Groundswell's trust in our creative capabilities, we developed everything from the ground up: a distinctive visual identity system, engaging video animations for social media and event displays, custom apparel for staff and contestants, and immersive environmental designs that turned the Chicago River into a branded playground. The competition united 60 of Chicago's premier nightlife venues, narrowing to 20 finalists before selecting six legendary establishments: Deuce's Major League Bar, Whiskers, Joy District, D.S. Tequila Company, and PB&J: Pizza Beer and Jukebox. Each finalist's boat featured custom-designed wraps and branded elements, while crew members sported specially designed apparel that captured the event's dynamic spirit.

Whether you are a global brand, an experiential marketing agency, or an event production team in need of a complete creative strategy for a live branded activation, RPM Creative delivers the visual identity, environmental design, custom apparel, and social content that makes an event feel like a world unto itself. Red Bull's Battle of the Captains on the Chicago Riverwalk was a one-of-a-kind experiential event that required every creative element, from boat wraps and staff apparel to motion graphics and environmental branding, to work together seamlessly under the Red Bull name. Our experiential event design and branded activation services are built for clients where the energy on the ground has to match the ambition of the brand behind it. If you are planning an activation that needs creative work as bold as the event itself, we would love to be part of it. Contact RPM Creative today to get started.