TITAN By Arctic Zone

What we did

Arctic Zone's Titan line is the perfect companion for those who crave outdoor adventures. Equipped with cutting-edge technology, it can brave any element, ensuring your adventures are always better. Someoddpilot enlisted RPM Creative to revamp Titan's branding and visual identity for Arctic Zone. We conducted a thorough analysis of Arctic Zone and Titan's existing visual system, ultimately selecting a grid-based layout that incorporated product imagery with natural textures to immerse the viewer in the ruggedness of Titan. We are delighted to have worked on this project and to see the new branding being implemented by Titan by Arctic Zone as they continue to dominate the dynamic cooling market.

Whether you are an outdoor lifestyle brand, a consumer products company, or a performance gear manufacturer looking to refresh a product line's visual identity, develop a cohesive brand system, or elevate an existing sub-brand to better reflect its positioning in the market, RPM Creative brings the strategic design thinking to make it happen. Titan by Arctic Zone is the number one soft-sided cooler brand in the US, backed by nearly 40 years of innovation from California Innovations and featuring proprietary technologies like Deep Freeze insulation, Zipperless HardBody lids, and Therma-Flect radiant barriers, and a brand visual system for a product line of that pedigree has to communicate both rugged performance and retail-shelf authority in equal measure. Our consumer product brand identity and visual system design services are built for brands where the packaging and presentation are as important as what is inside. If you are ready to give your product line the visual identity it deserves, we would love to be part of it. Contact RPM Creative today to get started.