What we did

RPM Creative took the helm in crafting the vibrant visual identity for the Blues Traveler, Gin Blossoms, and Spin Doctors Summer Tour, seamlessly blending the nostalgic energy of the '90s with a modern edge. Our team spearheaded the development of striking admats, dynamic digital advertising campaigns, and bold out-of-home (OOH) advertising that captured the tour's electric spirit, ensuring a cohesive and eye-catching presence across all platforms. Additionally, we drove the merchandise development for both Blues Traveler and Gin Blossoms, designing high-quality, fan-focused products that resonated with their iconic brand identities and fostered lasting connections with audiences. The project was a triumphant fusion of retro vibes and contemporary flair, leaving a memorable impact on concertgoers nationwide.

Whether you are a touring artist, a music management company, or a concert promoter looking for a creative partner to develop tour visual identity, admats, OOH advertising, digital campaign assets, or official artist merchandise for a national tour, RPM Creative delivers the cohesive creative strategy that makes a multi-act package feel like one unmissable event. Blues Traveler, Gin Blossoms, and Spin Doctors collectively represent hundreds of millions of streams, multiple platinum albums, and decades of live music history, with their co-headlining tour selling out amphitheaters and iconic stages across the country including Red Rocks, SummerStage in Central Park, and Wolf Trap. Building tour creative for a package that resonant requires designs that honor each band's legacy while giving the combined bill its own identity powerful enough to move tickets. Our tour marketing design and concert merchandise development services are built for artists and promoters who understand that the creative is part of the show. If you are ready to take your tour's visual presence to the next level, we would love to connect. Contact RPM Creative today to get started.