FREE HEXEL

What we did

"Free Hexel" is an innovative project at the intersection of the virtual influencer and K-pop music genres. It centers around a unique 3D-generated character featured in comic books and music videos, serving as a cross-platform storytelling experience. RPM Creative played a pivotal role in creating and overseeing the project's creative direction and design for Einhorn's Epic Productions. The results have been remarkable, with "Free Hexel" amassing millions of views across various social media platforms and achieving a million plays on Spotify. This visionary endeavor has effectively blurred the lines between music, animation, and storytelling, redefining the virtual influencer landscape.

Whether you are an entertainment studio, an independent creator, a music project, or a brand looking to develop a virtual influencer identity, 3D character design, or cross-platform creative direction for a property that lives simultaneously in music, comics, animation, and social media, RPM Creative understands what it takes to build a visual world around a character that has never existed before. Free Hexel is a genuinely groundbreaking IP from Einhorn's Epic Productions, a creative powerhouse with distribution partners including iHeartMedia, Scholastic, and MIT Press, and bringing a 3D virtual K-pop star to life across Webtoon webcomics, YouTube music videos, Spotify, and a merchandise line required a creative direction with the range and consistency to hold it all together. Our virtual character creative direction and entertainment IP design services are built for founders and studios who are building the next generation of story-driven brands. If you are ready to give your project the visual identity and creative foundation it needs to grow, we would love to be part of it. Contact RPM Creative today to get started.