Thomas Rhett X Chacos

What we did

Someoddpilot enlisted RPM Creative to lead the art direction and identity for the launch of the collaboration between Thomas Rhett and Chaco's footwear. We were thrilled to be part of the team that brought this exciting collaboration to fruition. Through the primary identity, supporting iconography, packaging, photography, and digital elements, we aimed to convey Thomas Rhett's passion for Chaco's footwear and the great outdoors. It was an incredible experience, and we are proud to say that the final result was well-received by fans worldwide.

Whether you are a footwear brand, an outdoor lifestyle company, or a music artist looking to develop a product collaboration identity, launch packaging, photography direction, and digital creative for a limited edition collection, RPM Creative brings the art direction and brand storytelling to make a collaboration feel cohesive, authentic, and worthy of both names on the label. Thomas Rhett is one of country music's most decorated artists with 18 consecutive number one hits, over 12 billion career streams, and a deeply personal connection to the outdoors that made his multi-season partnership with Chaco genuinely resonant with fans. Building a visual identity for a collaboration of that profile, spanning sandals, slides, and family-sized collections inspired by Montana landscapes and river fly fishing, required creative work that honored both the artist and the brand equally. Our artist collaboration launch creative and footwear brand identity design services are built for clients where the story behind the product is as important as the product itself. If you are ready to bring a collaboration to life with the creative it deserves, we would love to be part of it. Contact RPM Creative today to get started.