MLIR | GOOGLE

What we did

We partnered with Left Field Labs to spearhead the artistic direction and design the identity for Google's groundbreaking open-source initiative, MLIR. This encompassed the development of business collateral, innovative apparel design exploration and production, and the meticulous crafting of a comprehensive branding guidelines package. From the initial concept to the final execution, our team infused every stage enthusiastically, ensuring a seamless alignment with the client's objectives and delivering a result that resonated with their vision. Our efforts garnered recognition, with a notable shoutout from Sundar Pichai during the project's high-profile launch. This experience marked a successful collaboration and afforded us a firsthand glimpse into the cutting-edge technology at the core of Google's advancements.

Whether you are a technology company, an open-source initiative, or a developer-focused brand in need of a complete visual identity, branding guidelines, and launch collateral that can communicate complex, highly technical concepts to both engineering audiences and the broader public, RPM Creative brings the creative clarity that makes it work. Google's MLIR is a Multi-Level Intermediate Representation compiler infrastructure designed to unify machine learning development across hardware platforms from AMD and NVIDIA to ARM and Intel, and building a brand identity for a project of that scope and technical depth required design thinking that was as rigorous as the engineering behind it. Our technology brand identity and open-source project design services are built for clients where the creative work has to earn the trust of developers and executives in the same breath. If you are ready to give your technology initiative the identity it deserves, we would love to be part of it. Contact RPM Creative today to get started.