PABST BREWING

What we did

RPM Creative recently completed a rebranding project for Pabst Brewing Company, one of the oldest and most well-known beer companies in the United States. The project aimed to give the brand a more modern and updated look while still preserving its iconic heritage. The new branding design features a new identity, updated custom typography, a bold color scheme, and new packaging designs that are more contemporary and visually interesting. The redesign was implemented across all of Pabst Brewing's products, including cans and collateral, and also includes a new visual identity for the company's website and social media platforms. The rebranding project succeeded and gave Pabst Brewing a fresh and modern look while still staying true to the brand's long-standing heritage.

Whether you are a heritage beverage brand, a legacy consumer goods company, or an established label looking to modernize your visual identity, refresh your packaging design, or update your brand system across digital and physical touchpoints without losing what made the brand iconic in the first place, RPM Creative brings the strategic design sensitivity to thread that needle. Pabst Brewing Company has been a cornerstone of American beer culture since 1844, with a portfolio of over 30 legacy brands including Pabst Blue Ribbon, Lone Star, Schlitz, Old Milwaukee, and Ballantine, and a brand identity that carries nearly 180 years of heritage into every can and every design decision. Refreshing a brand of that age and cultural weight requires as much respect for what exists as it does vision for what comes next. Our heritage brand identity redesign and beverage packaging design services are built for companies where the history is the brand's greatest asset and the design has to honor it while moving it forward. If you are ready to give your brand a fresh look that stays true to its roots, we would love to be part of it. Contact RPM Creative today to get started.