BORED APE YACHT CLUB
What we did
RPM Creative joined forces with Yuga Labs and Bored Ape Yacht Club as a creative lead on many projects, collaborating closely with Creative Director Jeff Nicholas on a range of dynamic projects. Notable contributions include experiential design for the "Dookie Dash" activation in Paris, concept and design development for a major footwear release with BAPE, and creating a design system for the "Meetup At The Clubhouse" announcements. RPM Creative also assisted with concept and design development for Bored Ape Yacht Club's exclusive partnership with BMW for Apefest and helped design the Apefest clothing line. Working with a talented team that isn't afraid to push the limits was an honor.
Whether you are a web3 brand, an NFT project, a streetwear label, or a technology company at the intersection of digital culture and physical experience looking for creative direction, experiential design, apparel design, or visual identity systems that can move across activations, drops, and global events, RPM Creative brings the creative range to deliver across all of it. Yuga Labs is the web3 industry leader behind Bored Ape Yacht Club, with brand partnerships spanning BAPE, BMW, and beyond, a global ApeFest footprint stretching from New York to Lisbon to Hong Kong, and a community-first philosophy that demands creative work as bold and culture-forward as the IP itself. Working at that level, across limited edition streetwear drops, experiential activations, and exclusive apparel collaborations, requires a creative partner who can move as fast and as ambitiously as the brand does. Our web3 brand creative direction and experiential design services are built for clients who are building at the frontier of culture and community. If you are ready for a creative partner who can keep up, we would love to connect. Contact RPM Creative today to get started.
"Meetup At The Clubhouse" is a global activation hosted by Bored Ape Yacht Club, in collaboration with local groups to organize events that bring holders together. We developed a flexible design system that could be easily replicated, incorporating design elements that paid homage to each respective city.
Yuga Labs unveiled their latest game, "Dookey Dash: Unclogged," with an immersive experiential activation at NFT Paris. RPM Creative played a key role in developing and designing the activation, handling every aspect from concept to execution. Our contributions included the design of both the exterior and interior spaces, photo op installations, and social media assets to amplify the event’s reach.
Bored Ape Yacht Club teamed up with BMW for ApeFest Lisbon to create a range of apparel and activations for the event. We were thrilled to design and help develop the ultra-exclusive OG Bimmer Club oversized mechanics jacket, limited to just 500 pieces. Every design detail was meticulously crafted, from custom patches and typography to interior graphics, the official collaboration logo, and a unique POAP patch for BAYC holders.
Concepting and designing the ApeFest Lisbon apparel was a blast. We created a variety of graphics for tees and accessories, and the final products were a hit with attendees.
