DUNLOP TIRES

What we did

RPM Creative partnered with Dunlop Tires to lead the livery design behind the brand's reintroduction to motorsports, developing a refreshed visual identity that bridges Dunlop's racing heritage with the next chapter of its performance program. The first execution debuted on the Porsche 911 Turbo marketing car, unveiled at the annual Air | Water show, with the livery design drawing directly from the graphic language of Dunlop's brand-new GT3 race car, ensuring that every touchpoint, from paddock to showroom floor, reads as one cohesive motorsports identity. The scope spanned livery system development, paint scheme conceptualization, vector-accurate technical layouts for vehicle wrap production, and the design groundwork that will carry across the additional vehicles and activations rolling out in the program's next phases. Launching the program in front of one of the most discerning Porsche audiences in the world made the debut as much a statement of intent as a reveal, and working with a client returning to motorsports with this level of ambition, and trusting the team to set the visual direction for that comeback, was an honor.

Whether you are an automotive brand, a motorsports team, a heritage performance company, or a manufacturer launching into a new racing series and looking for livery design, vehicle graphics systems, motorsports brand identity, or visual systems that can scale from a single hero car to an entire competition program, RPM Creative brings the creative range to deliver across all of it. Dunlop Tires is a brand with more than 135 years of motorsports heritage, from the first pneumatic tire in 1888 to OE partnerships with the Porsche GT family, victories at the 24 Hours of Nürburgring and Le Mans, eight absolute speed records at the Isle of Man TT, and a global footprint across endurance racing, Super GT, and MotoAmerica. Designing for a brand stepping back onto that stage, with a livery program that has to honor decades of racing legacy while signaling what's coming next, requires a creative partner who can move with the precision and ambition the sport demands. Our motorsports creative direction, livery design, and brand identity services are built for clients competing at the highest level of automotive culture. If you are ready for a creative partner who can keep up, we would love to connect. Contact RPM Creative today to get started.